Swedish home and furniture store IKEA has launched it’s new advertising campaign with the help of 100 cats! Advertising agency Mother London came up with the original concept for the ad, in which 100 cats are released into the IKEA Wembley store, along with the new slogan of ‘happy inside’.
For any cat lovers/owners out there this ad is sure to bring a smile to your face, there is also an element of viral advertising with the campaign, with cats general popularity on the internet being very strong with the likes of lolcats.
The creative director at Mother London, said: “The idea behind the work is that cats know better than anything what makes them feel happy inside. They live their lives in pursuit of their own comfort. So we released a hundred cats into the Ikea Wembley store, for real, to see where they went and what furniture made them happy.”